The hotel we’re currently in has made full use of the COVID hullaballoo to provide just the bare bones basics of service.
It’s a brand that boasts some of the finest hotels in nations all around the world.
But you would never know it, based on the low level of service in this hotel.
And it has apparently been like this for months because it was exactly the same when we spent a few weeks here about four months ago.
Here’s the deal.
One of the most basic services at any hotel is morning coffee.
Now, everyone in the hospitality and lodging business must know that nearly every guest wants to enjoy coffee every morning.
This hotel has chosen to meet that demand by placing a single coffee urn in an area that is crammed with guests and constricted by furniture.
So what we end up with is a crowd of people jammed into a small area in which “social distancing” is impossible* trying to get their turn at the serving spout.
Of course, the unwrapped wooden stirring sticks are also waiting there to be rummaged through by countless hands that have just touched the surfaces on doors and elevators.
And then, for those who like to pollute their coffee with creamers, sugar, and other poisons, the hotel staff has conveniently placed all those items in bins right by the single coffee urn so users have to stand there adding to the wait and extending the traffic jam.
Meanwhile, nearly 20 feet of empty counter space are blocked off by a sheer curtain that’s guarded by a sign warning people not to open the curtain because of COVID.
I’m not making this stuff up!
So, what’s my point?
My point is that nobody who is in a position to make a difference at this hotel has bothered to think through the flow of this simple service.
Listen. This pandemic thing has been going on for nearly a year now and it is unconscionable that nobody has actually considered what they can and should do to provide a better experience for their guests.
Bottom line, if you a business owner or manager or front-line worker–or anybody else in your organization’s food chain, for that matter–take a step back and view your product and service from your customer’s point of view.
Hunt diligently for anything that distracts from or hinders access to your product or service.
Then remove every barrier you find.
This is Business 101 stuff, for crying out loud.
Just fix it!
* For the record, while I understand that COVID-19 is a real and serious thing, my opinion is that the official responses to the pandemic have caused more harm than good. The cures of social distancing, masks, closed businesses, etc. have proven to be worse than the virus.
Image by Rob Curran via Unsplash