Empty apologies are worse than apologies that are never offered.
After messing up a furniture delivery for which we waited almost all day–the company failed to load some items and delayed others–Haverty’s dutifully emailed me a link to provide feedback.
I responded with a polite but firm explanation of the inconvenience caused by the company’s procedures and some thoughtful suggestions for improving their processes.
I don’t time things like this, but I estimate that I spent somewhere between 20 and 30 minutes answering the survey’s questions, which were obviously designed to prevent any unfavorable feedback, and typing genuine feedback and ideas into the text-entry boxes.
Based on the sorry-not-sorry response above, it’s apparent that the request for feedback was ingenuous and the feedback I provided was unappreciated.
Here’s the thing: Whether you’re an individual or an organization, if you’re going to apologize, truly apologize.
Don’t express an empty collection of thoughtless words.
Instead, use words that demonstrate your understanding of where you fell short and your empathy for the harm you caused.
Because empty apologies are worse than apologies that are never offered.
Image: Screenshot of an email received from Haverty’s after a botched delivery.