Seth Godin is one of my heroes.
Marketing guru. Generous genius. Prolific writer. All-around nice guy.
That said, something he recently shared on his blog caught my attention this morning and I haven’t been able to shake the thought from my head all day, despite being busy with a lot of boat projects (remind me to explain why it’s important to tether your tools when you’re working over the water some day!).
According to Godin,
…the internet isn’t a mass medium.
It seems like one. It’s used by billions of people.
But it’s a micro medium. A direct marketing medium. There are 3 billion people online, but they’re busy looking at 3,000,000 web pages (that’s only a thousand a page).
As usual, he’s right!
When we write and publish on the internet, we aren’t writing for the multitudes. The masses are of little interest.
No, we’re writing for one person.
And that one person is you.
Thank you for reading!
I hope you’ll come back for more.