Hey, business owner!
Attention, marketing manager!
Hello, public relations guru!
Deliver your product or service first, then ask for feedback.
Don’t invade your customer’s in-box with survey or feedback requests until after you’ve delivered the goods.
This is dumb on many levels (not necessarily in order of importance):
- You remind your customers that they haven’t received what they ordered
- Your customers may delete your email, as I do, and you’ll miss a real opportunity to get useful feedback
- Your customers may not delete your email, but they might lose it as it becomes buried in their in-box
- Your customer might take that opportunity to complain about not receiving their order, which will unnecessarily skew your feedback toward the negative side
- It’s just bad form and the results of that bad juju are wildly unpredictable
There’s a better way to garner feedback that is useful and actionable, and it starts with delivering the goods before asking your customers what they think about whatever you’re selling.