Hey, business owner! Attention, marketing manager! Hello, public relations guru! Deliver your product or service first, then ask for feedback. Don't invade your customer's in-box with survey or feedback requests until after you've delivered … [Continue reading] about Deliver first, then ask
Buy RTIC instead of Yeti
Yeti shook up the outdoor enthusiasts' market with their recent decision to stop selling their products to the NRA, but for those who care, it's fortunate that they aren't the only seller of top notch coolers. In fact, many claim that despite … [Continue reading] about Buy RTIC instead of Yeti
Killing my Darlings
One of my primary tasks today is one that pops up from time: I'm killing my darlings. My writing friends are likely familiar with William Faulkner's assertion that "In writing, you must kill all your darlings," but the principle applies in other … [Continue reading] about Killing my Darlings
We Are All Salespeople
Indeed! We ARE all salespeople. Or, if you prefer, we are ALL salespeople. I've mentioned it before, but to reiterate, even if you're not called on to sell widgets or services, you are as a leader called on to sell ideas. In fact, let me … [Continue reading] about We Are All Salespeople
Age is just an insignificant number
It really is never too late to reinvent yourself or to take even the first bold steps on a completely new journey. David K. William, founding editor of The Web Writer Spotlight recently shared inspiring stories about 10 distinguished entrepreneurs … [Continue reading] about Age is just an insignificant number